Retail giant Sears Roebuck & Co on Monday announced it will start selling items from its Lands'' End Inc subsidiary at all of its Sears stores from this month.

The Illinois-based company said the expansion drive will mean Lands'' End goods will be available at all its 870 stores compared to the current 401 stores. "Sales of Lands'' End apparel for men, women and children have been strong in the 401 Sears stores carrying the brand this spring," said Mindy Meads, executive vice president of apparel.

"Comparable sales for apparel in stores carrying the Lands'' End brand were two to four per cent better than those without. The integration of Lands'' End into Sears has been very successful, and this is only the beginning." Sears purchased Lands'' End in June 2002, and introduced merchandise to 183 stores in 10 markets five months later.

In March 2003, 217 stores were added, and the roll-out to Sears'' 870 full-line stores coast-to-coast will be complete by late August.