The American Gem Trade Association announced today that AGTA GemFair Tucson is scheduled for February 4-9, 2004 at the Tucson Convention Center in Tucson, Arizona.

The 2004 AGTA GemFair Tucson will be bigger and better than ever before, bringing together an exceptional combination of exhibitors, live demonstrations, plus new and enhanced education programs. GemFair provides an unequaled opportunity for buyers and exhibitors alike to take part in a "do-business" color gemstone event. Here are some compelling reasons to attend the 2004 AGTA GemFair Tucson:

1. 2004 AGTA GemFair Tucson will feature over 400 exhibitors showcasing a comprehensive selection of natural colored gemstones, cultured pearls, designer jewelry, manufactured lines, gemstone objects of art, tools, equipment and industry services.

2. AGTA GemFair Tucson has a long-standing tradition of delivering highly effective seminars taught by experts that set the pace for the future of the industry. Hear groundbreaking presentations and uncover what''s new, what''s next and what''s hot for the jewelry industry.

3. Learn the best practices and latest techniques during the "At The Bench Live" demonstrations taking place in the Tucson Convention Center Arena. Demonstrations will be held through the week and are free to anyone wishing to attend.

4. Each year, the AGTA Coyote Classic Golf Tournament kicks off the 2004 AGTA GemFair. Join us Tuesday, February 3rd for a day of networking and competition to help raise money for the Special Olympics.

5. On Saturday, February 7, 2004, join us at the Marriott University Park Hotel in Tucson, Arizona for the AGTA Dinner Dance and Awards Gala. This "signature event" promises a memorable evening featuring gourmet food, cocktails, dancing and live entertainment.

6. The AGTA Gemological Testing Center will have their Portable Lab Facility onsite conducting colored gemstone identification and country of origin testing. This is one of the most valuable sales tools buyers and exhibitors can find at AGTA GemFair Tucson. AGTA lab reports give consumers the confidence they need when purchasing color. The AGTA GTC provides accurate, unbiased results with the highest level of confidentiality.

7. Enjoy everything Tucson has to offer while attending AGTA GemFair Tucson. Warm weather, fabulous food, golf, spas and much, much more.

"AGTA GemFair Tucson is attracting more interest this year than ever before," says Douglas K. Hucker, Executive Director of the AGTA. Hucker attributes this to the popularity of colored gemstones. "Consumers have become more willing to experiment with color. They have discovered that wearing fine colored gemstones and cultured pearls is an incredible way to express their individuality and personality."