In celebration of its 50th Anniversary, Playboy Enterprises, Inc. will unveil a unique collection of limited edition and one-of-a-kind fashion and consumer products, designed by some of the world''s best visionaries in their respective specialties. Each designer, inspired by Playboy''s rich heritage, iconic style and the world-famous Playboy Rabbit Head, has collaborated with Playboy''s product licensing division to produce inimitable products and designs that will be available at retail beginning Holiday 2003.

The 50th Anniversary Playboy Designer Collection consists of more than 20 fashion designs and lifestyle product offerings across 15 categories, all limited edition with each category exclusive to a leading designer. In addition to the limited-edition collections, all of the designers have created a sensational one-of-a-kind piece in their respective category to commemorate Playboy''s major milestone in history. The one-of-a-kind pieces will be showcased at various Anniversary events and retail locations across the globe, before being auctioned for charity in Spring 2004. Some of the limited- edition designer collections will be available for sale from November 2003 at exclusive retail locations in major cities around the world, including Henri Bendel in New York, Selfridges in London, The Playboy Concept store in Tokyo, and Seibu in Hong Kong as well as individually through some of the designers'' own retail distribution channels. Some of the 50th Anniversary one-of-a-kind items, as well as some signed limited-edition items, will go on tour around the country and the globe, culminating with a sale at auction in New York early next year with all proceeds benefiting DIFFA (The Design Industries Foundation Fighting AIDS).