eWarna, the leading provider of online color collaboration  solutions for apparel and color critical industries, announced that it''s web services development team will link with IBM via an Advanced Business Partner membership in IBM PartnerWorld for Developers.

Our goal is to work with eWarna''s web services team to reach new markets and opportunities faster at lower cost and, through our partnership, the online color collaboration market can look forward to proven software tools supported by a broader range of services, said IBM Software Group Country Manager Hong Kok Cheong.

The two companies are forming the strategic alliance to jointly develop and market eWarna''s Color On-Demand, a new web services offering which will make use of IBM''s WebSphere middleware platform.

Designed for the new era, eWarna Color On-Demand allows supply chain solution developers across color critical industries to concentrate on adding value from their own perspective, whilst including state-of-the-art color collaboration features into their solutions easily and cost effectively. Precise color collaboration is a vital requirement if such solutions are to achieve their over-riding goal of cutting lead times. eWarna''s entry into on-demand era is a very important development for such industries.