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USA: Online shoppers log sales faster than offline shoppers |
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2004-11-22
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This Christmas, internet online consumers plan to shop much earlier than those visiting shops, says a study by Feedback Research, a division of Claria Corp.
Study showed that 52% of those surveyed—said they would begin holiday shopping more than 30 days before Christmas, which is 9-percentage-point gain over last season. Further, 20% of online shoppers said they plan to pick up presents eight to 14 days prior to Christmas while only 16% of in-store shoppers plan to finish early, revealed the study.
As for the choice of consumers, clothing topped as 72% of respondents who plan to make online purchase said they plan to buy apparel, followed by movies and toys, each with 60%.
Holiday shopping online is gaining popularity with 66% of respondents saying they will buy gifts online his year, a 12 percentage point gain from last year, as per the study. 70% of respondent cited ‘convenience’ as a main reason as against 61% who want to avoid crowds, said the study.
56% of respondents said they will go online to research prices before buying online, a gain of 8 percentage points over last year, Furthermore, 80% of respondents plan to research prices before buying either in stores or online. |
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