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USA:Gomez''s first holiday index reports retailers to go for a tango |
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2004-11-25
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With internet finding favor with holiday shoppers, online apparel, computers & electronics and mass merchant retailers are ready to profit on shopper clicks, according to Gomez Holiday E-Tail Performance Index. Majority of the sites selected from Internet backbone and last-mile nodes indicated consistent performance in the first round of testing, the report stated.
Highlights of the reports revealed recently are:
• computer/electronics retailers displayed fastest overall response times as measured across the last mile;
• mass merchants lagged other retailers in application performance measured across the last mile, with their heavy use of information graphics as a possible explanation;
• apparel retailers seems to have finished holiday preparation much earlier than other categories posting top transactional success rate average of 98%;
• application front like dial-up failed to deliver with all retailers suffering with customers, alike. Here, availability on average slid to 90%, five percentage points under the backbone average of 95%.
The benchmark test of the fastest sites, and their home page response times, for various sites was: Nike, 0.3 second; Nordstrom, 0.8 second; Eddie Bauer. 0.8 second; Gap, 1 second; and Fredrick’s of Hollywood and Best Buy, both at 1.2 seconds. Lagging behind were Crutchfield and J.C. Penney at 3 seconds; Blockbuster, 3.2 seconds; Target, 3.9 seconds; Circuit City, 5.3 seconds; and AOL Shopping, 6.1 seconds. The benchmark average was 2.2 seconds.
The Gomez Holiday E-Tail Performance Index benchmarks application performance of 25 of the top grossing online retailers in three categories: apparel, computer & electronics and mass merchants. The index measures application speed and success rate from 10 strategically located Internet backbone nodes; and users` PCs located throughout the US, connecting across the "last mile" at with dial-up, low broadband and high broadband. |
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