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Malaysia:Fashion retailer Bonia eyes 15% revenue
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2004-12-27
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Bonia Corporation Bhd is targeting to achieve about 10 percent to 15 percent growth in revenue next year, said Albert Chiang, Group Managing Director.
The company, a leader in the retailing, marketing and distribution of branded high-fashion leatherwear, men’s and women’s footwear, men’s apparel and accessories, has recorded a revenue of RM150.50 million for the financial year ended June 30, up from RM119.20 million last year.
At the launch of company’s new corporate logo in Kuala Lumpur, Chiang said that the company is confident of achieving the target because it received good response from Indonesia, Thailand, Japan, Vietnam and Saudi Arabia.
He further added that Bonia also expected to open two outlets in Jeddah next year.
During the year under review, the company saw the property development cum disposal of the land at Taman Connaught, Cheras.
The project was expected to contribute positively in the coming financial years, which would further ease the company’s cash flow and reduce its gearing, he said.
The company’s new corporate logo revealed is in line with its aggressive business and brand strategies currently being implemented to take the company to the international market.
Group Finance Director, Chong Chin Look said in line with the various new strategies to prepare for emerging retail challenges and opportunities, it was timely to implement a new corporate logo that reflected the company’s new corporate vision and business mission.
“The transformation of Bonia’s new corporate logo will spearhead the group’s identity as the trendsetter within the local and Asian fashion industry, responsible for providing innovative designs through our continuous research, product development as well as up-to-date market studies,” Chin concluded.
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