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Vietnam:Fashion designer Bui Thi designs
dreams for country’s fashions |
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2005-2-22
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Armed with fashion design education from the Marangoni Istituto in Milan, Bui Thi Thanh Phuong wants to put Viet Nam’s fashions on the map alongside those of London, Paris and Milan.
Unlike many a local fashion designers dreaming of making it to foreign climes, Phuong is already living that dream, and has been receiving international accolades and recognition for her work in the industry.
She is one of the few from the HCM City’s professional fashion designers to make waves internationally.
"I know I’m a newcomer and I’ll face many challenges. The main thing is that I devote my abilities to making the local fashion design industry more professional," said Phuong, a graduate in.
The 28-year-old woman, who has just returned home after years of living overseas, is thrilled to once again be working in her homeland.
Phuong recently opened a shop in the city which provides customers a mix of Italian and Vietnamese styles and tastes.
After two years of hard efforts she opened the boutique with the help of her Italian colleagues, and a loan of hundreds of millions of Dong.
"I have to make sacrifices to be a designer," said Phuong. "But I think that living for your dream brings the most happiness in life."
The former banker said she discovered the fashion world when she was very young. "Born into a traditional family, I had to follow in the footsteps of my parents and become a businessperson.
Finishing her business courses in Australia and Belgium, Phuong proceeded to Milan in 2000 and began her fashion career at the city’s biggest design school, the Marangoni Istituto.
She thanks her teachers for the support they extended that she got invited to attend major fashion shows staged by local designers." I gained valuable lessons and experiences," she said.
With a staff of 10, including salesgirls and seamstresses, who work at her shop called Bui Ross on 13 Dong Du Street, District 1, she has put up 40 designs and she creates new ones every month. To improve her garments and their fabrication, Phuong has imported machines from Japan.
Styles according to her, utilize high-quality Vietnamese silk, cotton and wool in light colours that are simple and comfortable.
Focussing on the “average women instead of movie stars and singers” she says, "They’re my goal. I think the country’s fashion scene should be built from their demands.
"I don’t want to copy foreign styles although they were created by famous design houses like Roberto Cavalli and Prada," she said. "I want to create my own styles and take the lead in setting new trends," she quips.
Her upwardly mobile clientele aged anywhere from 20 and upwards, laps up her designer wear priced between US $25-100 per item.
She emphasizes that merely displaying clothes on stage is “not enough” for a professional designer and rightly adds, "I need to sell my designs and earn money to continue my business." |
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