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India:Connoisseurs first, Spanish couple
sell Indian couture & fashion |
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2005-3-3
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Their love for Indian fashion and couture is displayed through their big store in southeast Spain.
Yes, the Vazquez couple have stacked up 13 Indian designer labels (like David Abraham and Rakesh Thakore, and also a younger lot like Anshu Arora Sen, Sonali Mansingka, Sonam Dubal, Malini Ramani ands Jason Cheriyan) at Murcia, a city of half a million people in southeast Spain, close to the Mediterranean Sea and famous for its golf clubs.
Pasionate about India and its fashions, Xavier Vazquez says, "We are in love with Indian fashion."
Sourcing from some of the best Indian fashion stores like Ensemble, Melange, Kimaya and Ogaan Vazquez, a garment retailer, admitted, "Naturally, we fell in love with Indian fashion."
In June last year, Xavier and Maria got a place in the best commercial street of the city, they decided to develop an old dream: get some of the best Indian designers in one place, a new store in a new country.
"Our climate is extremely similar to the Indian one - very short and warm winter and long and very hot summer and our culture is getting more and more open to Asian influences. So, we moved to India again," said Vazquez.
For the duo: "Fashion is just another expression of art. Ancient textile traditions come together with new fashion concepts - it''s a fusion.”
"We are very careful about staying true to our roots. When you loose your roots you are not able to understand anything."
As you enter their store the ambience spells India in capital at every nook that carries either a musical instrument or incense sticks or colours or music.
Vazquez seems to have taken upon himself to educate people about the unique Indian sensibility. As for saving traditional arts and crafts like silk he want to save the industry when he heard how Chinese industrial silk is destroying the market for many old handlooms in Varanasi.
When asked whether couture can save some of these ancient textile traditions from this global destruction? It can, pat came the reply. He added ”The quota system is over. The wheel turns again. Western countries need Indian textiles and India needs our machinery. It''s a natural coming together." |
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