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USA:David & Victoria Beckham sign a fragrant deal
with Coty Inc |
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2005-3-4
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One of the world''s leading beauty companies Coty Inc announced today the signing of a global licensing agreement with David and Victoria Beckham. Under the terms of the license, Coty Beauty will develop and market a Beckham Beauty House, including fragrances and ancillary products under each of the couple''s names.
A first male fragrance line under David Beckham''s name will be launched this Fall in selected European markets before being progressively rolled out in Asia, the UK and the US."David Beckham is a fascinating personality as the first male celebrity who has succeeded in crossing the borders of sport and fashion. Indeed, as England football team captain and Real Madrid player, David Beckham is arguably one of the most famous footballers ever, while his own strong bold fashion style gives him a universal appeal that is a truly global phenomenon," said Bernd Beetz, CEO of Coty Inc. "He and his wife, Victoria are going to be a very exciting couple for us to work with. This will be the first time that we have created fragrances with a couple and with a male celebrity. The Beckhams embody many of the star qualities that we seek in our brands and as a company."
David Beckham recently announced the launch of a new line of leisurewear from his sponsor, adidas, (also a Coty licensor), and has said of the project, "I am pleased to be working with Coty. They have a strong reputation and I am looking forward to collaborating with them in the future."
Steve Mormoris, Senior Vice President, International Marketing for Coty Beauty Europe said of the first launch, "This is a first step in a series of products and in the development of a partnership which is very exciting for us. We know that we can create relevant, luxury beauty houses with David and Victoria as the world''s favorite couple. David, with his incredible athletic talent combined with his unique glamour and style, has become a strong aspirational model for the young generation and is therefore the strongest male celebrity to launch his own fragrance brand."
Coty Inc. is one of the world''s largest and most successful beauty companies with sales of $1.95 billion in 2004. With operations in more than 25 countries, Coty Inc. boasts a global brand portfolio of unrivaled breadth and scope, spanning the three core categories of fragrance, color cosmetics and skincare in the prestige, mass and masstige distribution sectors.
Lancaster Group, the prestige division of Coty Inc., has a portfolio of brands including Davidoff, Jennifer Lopez, Lancaster, Jil Sander, JOOP!, Nikos, Chopard, Vivienne Westwood, Marc Jacobs, Kenneth Cole, Sarah Jessica Parker and Nautica. Coty Beauty, Coty Inc.''s mass and masstige division, markets brands such as adidas, the healing garden, Rimmel, Celine Dion,Stetson, Isabella Rossellini, Astor, Esprit, mary-kateandashley and Miss Sixty. For further information, please visit http://www.Coty.com. |
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