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Australia:AWI funds approves funds worth $7.5mn for international
designers, garment makers and retailers |
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2005-4-6
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The Australian Wool Innovation Limited (AWI) Board in the first nine months of this financial year, has approved over $7 million in new product marketing initiatives.
AWI Chief Executive Officer (CEO) Dr Len Stephens said that since the revised strategy began in July last year, new initiatives have steadily been approved.
"Of the $19 million in new Textile program project approvals so far this financial year, $7.5 million of this directly aims to get international designers, garment makers and retailers using more Australian Merino wool through new fabrics and product innovations," he said.
"We recognised in July last year that more effort needed to be put into getting new wool products and innovations into the marketplace."
"Our marketing platforms are providing that vehicle by packaging existing and new technologies that offer significant product performance improvements in the perennial areas of colour, softness, drape, fit and easy care."
Examples of projects designed to get more Australian Merino wool on international retail shelves using the latest technologies and performance improvements include:
• the ultra-lightweight fabric used by leading
Australian fashion
designer Akira Isogawa in his latest autumn-
winter collection
recently shown in Paris;
• the transeasonal fabrics developed as part of
the Winter to Spring
marketing platform, with one UK manufacturer
already receiving orders for more than 80,000
metres of fabric;
• a partnership with Heilan, one of the biggest
Chinese menswear
retailer and manufacturers, to introduce new
machine washable wool-blend suits to the China
market;
• a partnership with Nanshan, a Chinese
manufacturer and retailer, to produce
lightweight business shirts and tailoring, and;
• a total easy care program for Australian Merino
knitwear targeting specific US retailers.
"This makes it imperative that AWI, on behalf of Australian woolgrowers, continue to invest in ways to improve the performance of Australian Merino and market those improvements and innovations to designers, manufacturers, processors and retailers around the world," Dr Stephens said. |
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