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USA : TwattyGirl debuts her colorful t-shirt line |
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2005-7-21
New York based Precious Marlowe, a successful hedge fund executive, recently launched a hot new apparel and lifestyle brand, TwattyGirl.
The collection, designed for independent, sexy, bold, outspoken women from 18-45, is inspired by the main character, TwattyGirl, in Marlowe''s forthcoming novel – "Bulletproof –Things Twattygirl Told You, But You Didn''t Want to Hear."
TwattyGirl does not allow herself to be defined by society''s conventional ideas of what a woman should be and how she should act. She makes her own rules and lives by the TwattyGirl manifesto – "sexy, bold, outspoken - TwattyGirl is the essence of a woman with attitude."
The collection is fun and colorful and includes a t-shirt line featuring TwattyGirl''s "twattyisms" (slogans to inspire and empower women), lingerie, jewelry, baseball caps, accessories and greeting cards. The boybeater that features the TwattyGirl logo, a sexy silhouette of a woman''s body, is already becoming The Hot Item of Summer 2005. Marlowe''s goal is to empower women to be in charge of their own destinies in both their professional and personal lives.
"I created this brand to give women the strength and the tools to overcome the antiquated thinking that prohibits women from being in control, making their own rules and living to their fullest potential," says Marlowe. "TwattyGirl rejects the stereotypical propaganda projected by the Disney media machine, which creates impossible standards to live up to."
Marlowe is the quintessential TwattyGirl and shows this in her battle with the Trademark Trial and Appeal Board to register the trademark. Earlier this year, she won a highly publicized case in trademark law when the TTAB reversed their examining attorney''s ruling refusing to register the TwattyGirl trademark, finding it "not immoral or scandalous" (February 8, 2005, Serial No. 76138675).
Marlowe argued that "twatty" has a completely different meaning than the offensive slang sometimes associated with a similar word and supported her argument citing several non-vulgar uses - (acronyms for "The War Against Terror," "The War Against Tobacco," "Texas Women Anglers Tournament"). The TTAB found most convincing her example from a British dictionary defining "twatty" as daft or silly and thus reaffirming that a substantial composite of the general public did not find "twatty" scandalous or immoral. In the end, Marlowe prevailed and TwattyGirl is now free to inspire women by spreading her Twattyisms around the world.
US based online fashion retailer TwattyGirl sells apparel and accessories through specialty boutiques across the US. Marlowe is in talks with licensees to develop a denim line, sunglasses and cosmetics and is looking to develop a complete lifestyle brand.
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