SA Fashion Week is going to organize The SAFW Arts and Culture Fashion Seminar during July 28-31, 2005.

Swiss sewing machine manufacturer Bernina is going to participate at Arts & Culture Fashion Seminar in South Africa.

Bernina has always believed in combining tradition, new inventions and development. No wonder that Bernina 112 years later, is today considered as the world''''''''s top sewing machine manufacturer.

Bernina’s modern embroidery and sewing computers are amongst the finest in the world - a product known for reliability, versatility and used by many fashion designers worldwide.

Bernina will be supplying the workshops with a sewing hub at the SAFW Arts & Culture Fashion Seminar from July, 28–31 .

Bernina Inc, founded in Steckborn, Switzerland in 1893, is the world''''''''s largest privately-held sewing machine company.

Bernina - maker of the world''''''''s first sewing and embroidery system powered by Microsoft Windows CE - has been owned and operated by the same family for four generations. Bernina''''''''s sewing machines are sold in 20 countries.

Chicago based Bernina of America was established in 1969, as the exclusive Bernina distributorship in the United States. Bernina of America sells its machines through a network of approximately 500 dealerships across the country.

SA Fashion Week was born out of a need to showcase the abundance of fashion talent that was going unnoticed in South Africa. Last year, SAFW was significant for two reasons: firstly, SA fashion design came of age and, secondly, SA business saw for the first time a viable industry developing.