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China : Similarity in international brands confuse consumers

2006-5-11

China : Similarity in international brands confuse consumers

Consumers like to buy clothing or shoes of internationally famous brands, no matter how expensive they are.

But these consumers are in topsy-turvy as there are many brands, which have similar names but with different logos and place of production.

Consumers have to be extra careful because there are all possibilities of being duped by cheaper international brands’ clothing.

There is no way consumers can differentiate between cheaper brands and real ones; therefore they should check the originality of brand by themselves.

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