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China : Experts hark for brand creation for survival of children’s clothing trade |
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2006-7-4
China : Experts hark for brand creation for survival of children’s clothing trade
Children’s clothing manufacturers in Foshan and Zhili cities are producing clothes for other international brands and not creating their own.
To survive in the present domestic and international markets, these enterprises have to manufacture clothes with their own brand name, experts insist.
However, initially, they might suffer some loss due to poor recognition in markets, but will have to persevere with patience.
Experts also point out that product packaging, pricing and potential sales channels are vital for capturing world markets.
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