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China : Brand building indispensable for clothing enterprises |
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2006-7-25
Clothing enterprises are interested only in creating their own brands and the fact is very obvious during Silk-road International Clothing Festival.
Enterprises do not even talk about fund, factory, products and workers during the festival.
In the present economic situation, brands are the passports for enterprises to enter international markets and key for the success in markets places.
During the festival, many national clothing brands attract all domestic and overseas clients.
With national feature, Sinkiang clothing enterprises will be able to make huge progress.
Experts suggested that Sinkiang should fully use resource advantage of clothing raw materials and set up their own national clothing brands by using raw materials.
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