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China : Bailide changes logo of its brand |
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2006-7-25
Bailide Group has changed commercial appearance of its brand; the old logo, which has been used for more than 10 years, is changed. The new logo expresses Bailide individuality of brand with more authority.
With changing logo, leisure clothing of Bailide will be more detailed as the company is to launch leisure clothing in class, leisure on duty and leisure in international café.
Even in its ad slogan, Bailide has changed words from “only YES” to “I want mine”; the new ad campaign has grabbed attention of customers.
To spread Bailide brand’s juvenescence in international markets and make it well-known, Group has also set up a commodity layout department and has signed a pop star as its brand ambassador.
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