Due to the global focus that environmental issues has received, bamboo-fibre products have caught the fancy of consumers, who are considering its many eco-friendly advantages.

It is no wonder experts have predicted that bamboo-fibre products will set new fashion trends for 2008/09 autumn-winter clothing like scarves, ties and outdoors sportswear.

There are many local clothing, textiles and fabric enterprises that produce bamboo-fibre products. These companies are reaping rich harvests from the sale of bamboo-fibre products.

One such success story is that of Hebei Jigao Chemical Fiber Co Ltd, whose products made of bamboo-fibre have become popular both in the domestic as well as the overseas markets. Currently, Hebei Jigao's products occupy over 90 percent of China's bamboo-fibre market.

Such is its rage that despite high prices, bamboo-fibre products sell very well in the market. A piece of leisure suit made from bamboo-fibre material costs 40,000 yuan in Japan while a jacket made from the same material is sold for 45,000 yuan.

Even in China market, goods made of bamboo-fibre are sold for hundreds of yuan.