Organized by Eurovet, the world’s leading lingerie and beachwear trade show organizer and supported by Hong Kong Intimate Apparel and Industries’ Association (HKIAIA), the fifth Interfilière Hong Kong – Mode Lingerie will be held on March 30-31, 2011 at the Hong Kong Convention and Exhibition Centre 1 Expo Drive, Wanchai, Hong Kong.

This year, the leading sourcing platform for intimates and beachwear has taken a new name, “Interfilière Hong Kong – Mode Lingerie 2011” to put forward the 20 years old brand "Interfilière" which is known worldwide. In addition, this annual trade event for world class intimate apparel leaders has taken a “green” look with the aim at fostering green behavior of the industry. Not only do all pamphlets are printed with recycled paper, but greener behavior are also promoted, for instance, questionnaires were sent to exhibitors to study their green initiations in business and product development.

Interfilière Hong Kong – Mode Lingerie has formed a strong strategic relationship with Hong Kong Intimate Apparel and Industries’ Association (HKIAIA) for five years. This alliance has proven that this trade event is truly authoritative platform in the whole region for the lingerie and beachwear industry. It is also a truly international event with the highest quality as only industry-related visitors are invited to the show. 

Last year, there were over 3,600 qualified and selected visitors from all over the world at the Interfilière Hong Kong – Mode Lingerie including international brands, manufacturers, buyers, wholesalers and importers. Eurovet believes that Interfilière Hong Kong – Mode Lingerie continues to provide unparalleled business opportunities and connect the largest industry experts worldwide. It is estimated to have over 170 exhibitors from Europe and Asia showcasing lingerie aspects with the highest quality – from fibers to fabrics, laces, embroideries, latest innovations and technology to accessories for lingerie and beachwear.

With the phenomenal success of the past four consecutive years, Eurovet has proven that Hong Kong is the important strategic location for lingerie trade shows. Not only is Hong
Kong the hub for advanced intimate apparel manufacturing technology, but as Asia’s World City, it is also perfect meeting point for buyers and exhibitors from around the world.

With its extensive experience in organizing professional and international lingerie trade show, Eurovet is the authority in trend forecast of lingerie industry. Interfilière Hong Kong – Mode Lingerie will decode the latest lingerie trends, designs, creations and innovations at the Trends Forum in co-operation with Concepts Paris. In addition, seminars and conferences will be organized during the Interfilière Hong Kong – Mode Lingerie to provide participants in-depth market updates to improve efficiency and introduce “green” initiatives as well as solutions for “greener” businesses.

Simultaneously, Eurovet supports the 4th International Symposium of Intimate Apparel to be held at the Chiang Chen Studio Theatre, The Hong Kong Polytechnic University on
March 29, 2011 between 09:30 to 13:00. With the theme of “Modern Shapewear”, various international lingerie designers, retailers, suppliers and manufacturers will provide insights on the future development of shapewear market.

source: www.fiber2fashion.com