2010-12-16

 

 

This was, in fact, one of the key messages delivered at the fair: the need for a common goal towards a more sustainable global cashmere industry through attention to quality, brand building, fashion design technology innovation and social and sustainable practises. Attendees of the Cashmere Quality Forum and Sustainable Conference were eager to learn more about the technical aspects behind cashmere production as well as business solutions. CFNA Director Mr. Tian Bianzhu said:  “It is our mandate to improve the long-term viability of the Cashmere industry.  Through sustainable business practises, producers and suppliers of cashmere can ride the up-swing in the demand for high-end products across all major world markets”.

 

 

“It is here, at Cashmere World in Beijing, that experts from around the world have come to meet and address critical issues that will set the tone for future developments,” said Mr. Michael Duck, Senior Vice President of UBM Asia.  “These important discussions will help the industry achieve a unified approach to issues such as cashmere quality analysis, cashmere manufacturing and quality improvement across the supply chain.”

 

The forthcoming Cashmere World 2011 will take place 9 – 11 November at the China National Convention Centre, Beijing
 

Ms. Perrine Ardouin, Event Director, UBM Asia
Tel:   +852 2827 6211
Fax : +852 3749 7310
Email: perrine.ardouin@ubm.com

 

 

Cashmere World, the international trade fair for cashmere, is a vertically-integrated business platform for the entire cashmere industry, from raw materials to finished products.  It is a high-standard, annual meeting place for cashmere trade, catalysing fashion trends and technology innovation, as well as promoting the unique qualities that make cashmere one of the world’s most loved luxury materials.