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India : Reid & Taylor New Ambassador – Amitabh Bachchan In, Pierce Brosnan Out |
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2003-7-18 11:42:00
Amitabh Bachchan has been signed as brand ambassador for international suiting giants Reid and Taylor, edging out the current James Bond, Pierce Brosnan.
"It is a privilege and an honour to be considered a brand ambassador and I sincerely hope that I can contribute in my own way to make Reid and Taylor's vision to reach Indian's a reality," Bachchan who was signed for an undisclosed amount told the reporters.
He said this was the first time he was endorsing a clothing brand and that is why it was more important for him.
The S Kumars managing director Nitin Kasliwal said that the alliance with Reid and Taylor continues but contract with the superstar would be the main stay.
"We had achieved our target of reaching out to India with Pierce Brosnan. Now with Bachchan we want to touch the real India," he said.
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