The number of visitors increased by 3.6% compared to last year, with growth both in quality and quantity.

‘Preview in Seoul 2011’ was closed in great success on September 2. In the exhibition where 252 exhibitors from home and abroad participated, total 9,242 people visited including 882 overseas buyers.

This year, Preview in Seoul achieved growth in quality like the increased number of local and overseas influential buyers, thanks to internal stability by expansion of professional exhibitors and diverse seminar programs. Particularly, overseas buyers which used to be limited on Asian countries like China or Japan expanded to the Americas and Europe and from more diverse brands like famous SPA brands like Forever21, L.L. Bean, and Adolfo Dominguez to luxurious boutiques.

Seong-Ok Gwon, a manager of Lenzing, an Austrian company which participated in PIS again after three years, said, “We had 80 consultations approximately, including Korean representative exporters like Sae-A Trading and PANKO, and overseas famous brands like Forever21 and BCBG. It seems that size and quality of buyers have been high improved comparing with 3 years ago”.