2003-8-5
VF Corporation the world''s largest apparel supplier, is poised to outfit students for the new school year with fresh products and styles designed with students'' hectic schedules in mind. Based on continuous consumer and market research, VF brands have created a full array of new apparel and gear making the question of "what to wear?" the easiest decision of the day.
Among the new offerings, The North Face(R) brand introduces a pack addressing safety concerns and high-tech footwear that protects against harsh fall and winter weather. Another new fall highlight is One True Fit(TM) line of casual wear for young women from the Lee(R) brand. The Wrangler Hero(R), Twenty X(R) and Riders(R) brands introduce casual apparel products that are both comfortable and hip, including the Wrangler Hero(R) brand''s Hidden Pocket Cargo jean. New from the Lily of France(R) brand is the Perfect Touch bra, featuring a revolutionary fabric that provides support and shaping without bulky padding. And a new and improved Airlift(R) series designed by the JanSport(R) brand reduces physical stress with greater comfort.
"VF Corporation continues to emphasize product innovations that combine comfort with contemporary style at affordable prices," said Mackey McDonald, chairman, president and CEO of VF Corporation. "VF knows that making the grade today means delivering innovative apparel, footwear and equipment that are in sync with the needs of today''s students and families."
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