Novomania International Fashion Tradeshow, continues to be the MUST attend event in the trade show calendar in Asia. It has fast become one of the eagerly anticipated key fixtures in the global fashion calendar, and is to announce a first time collaboration for its fifth edition with WHITE Milano to be held in the cosmopolitan city of Shanghai from the 5-7 March 2014.

Novomania with Italy's leading contemporary fashion trade show WHITE Milano and the existing relationship with Premier Vision will take a strategic move to integrate the platforms into one fashion hybrid, to build and enhance international long-term expansion into China's fashion industry for existing contemporary and upcoming brands entering China. This will be a first time collaboration between three such influential leaders in the industry, presenting exciting innovations to a multitude of key fashion players.

This cross partnership will be a positive step forward for Novomania to move from strength to strength in its commitment to the fashion industry linking fashion insiders to the rest of the world and Novomania will be providing unique opportunities for the fashion industry professionals here in China and the surrounding Asia regions.

It is thanks to the work of Mr Gabriele Sportoletti and his company Camille Enterprise Ltd., UBM Novomania and White creating this concrete opportunity of collaboration, with the objective of executing a very successful project in an ever-changing market that is now open to a multi brand culture with a focus on fashion oriented in design and research.

The Fifth edition is projecting to bring new interest from the Italian and European markets that Novomania anticipates 10,000 visitors will be able to attend the show in Shanghai.

With its central location in downtown Shanghai at Shanghai Mart, this makes it an easily accessible show for all.

With the addition of WHITE Milano for 2014, Novomania will be targeting a selective 30 established and upcoming premium Italian brands to present their collections to the China market housed in its WHITE PAVILLION.

Pre and post show support will be offered to both the buyers and the exhibitors with Novomania's expertise in connecting the fashion business and community 365 days a year by presenting the brands to the buyers through road shows and EDM's. This is a clear example of the commitment to the brands and buyers.

To complement the selective premium Italian brands that will be showcased under the WHITE PAVILION, Novomania will present a curated area to host some of China's most promising upcoming brands. This makes Novomania 2014 THE EVENT not to be missed and is an absolute fashion essential for China's fashion buyers, distributors, franchises and multi brands stores, and e-tailers supporting together the future of fashion businesses in China.

"WHITE Milano is Europe's leading international contemporary fashion tradeshow, showcasing a selection of high-end designers, stylists and artists. Novomania being the innovative international fashion tradeshow in China we have decided to work together with the aim of introducing to China fashion as a culture, in a whole new concept of tradeshow.

"The new show will present the regional buyers and Fashionista's an array of innovative contemporary fashion brands and designers whose newest collections are set to succeed in China's new multi-brand scene."