Hincapie™ Sportswear, Inc has launched a new line of custom sublimated triathlon-specific clothing for triathlon athletes, teams and retailers nationwide. The new Hincapie™ Custom Triathlon Apparel line was developed to meet the growing need for custom triathlon racing and training apparel that provides increased creative options and maximum sponsorship opportunities for professional and amateur triathlon teams and athletes.

Custom triathlon apparel is a natural extension of Hincapie Sportswear’s premium cycling apparel business. The Company has been very successful at creating high-quality custom cycling apparel worthy of many of the world’s greatest cyclists. Although there are many similarities between the two sports, triathletes place very unique demands on their clothing, and the new Hincapie line was developed with these specific requirements in mind. Hincapie Sportswear worked with several local triathletes to perfect the designs and ensure superior comfort and performance with
every garment.

“Triathlon-specific apparel has to be comfortable and perform well while swimming, cycling and running,” said Rich Hincapie, President of Hincapie Sportswear, Inc. “Our new custom triathlon line was developed to meet these specific needs, while providing new opportunities for the sport. Many of the sport’s most popular athletes race and train in standard triathlon clothing that does not display their sponsors as well as it should. There is a serious need for custom triathlon apparel that provides maximum sponsor exposure, looks great and performs even better. We have created Hincapie Custom Triathlon apparel to satisfy all of these needs.”